Mascot Design Competition

ICBC (Asia) Youth Creative Design Awards

About the Award

The Industrial and Commercial Bank of China (Asia) , or ("ICBC (Asia)") and the Hong Kong Institute of Vocational Education (Lee Wai Lee) ("IVE (LWL) ") are jointly launching the ICBC (Asia) Youth Creative Design Award (the "Competition") to provide students with a platform to showcase their design talents, while integrating elements of promoting the growth of the financial sector, empowering youth, and supporting the design industry.


IVE(LWL) students are invited to submit the design of a mascot for ICBC (Asia), incorporating elements of finance and youth-driven design. The winning design will be awarded a HK$ 200,000 scholarship and will be adopted as ICBC (Asia)'s official mascot for upcoming campaigns.

Eligibility

• Student from The Hong Kong Institute of Vocational Education (Lee Wai Lee)

• Individual or team participation (2 persons) is allowed

Design Guidelines

  1. The design must uniquely represent ICBC (Asia) while incorporate the ICBC (Asia) brand slogan “By Your Side, As Your Trust”, and be able to represent the essent of ICBC (Asia) while to present the concept of the Hong Kong culture.
  2. The design should reflect a professional yet cute image, adaptable to various costumes or themes to suit different occasions, as there may be situations where ICBC (Asia) logo are displayed together.
  3. In order to encourage creativity and innovation, the design of mascot should be able to communicate with people and humanised object.
  4. The entry must include the name of mascot and elaboration of the idea in both Chinese and English.
  5. The entry must not infringe any intellectual property rights, including but not limited to using or including images, photographs, persons, trademarks, distinctive features, wordings, or other elements, for which the participant does not have the license and for which he/she cannot provide a license to use, publish, reproduce, or print.
  6. The design must be original, have neither been openly shown, and publicized in any other media platform, nor submitted for other competitions.
  7. If you have used generative artificial intelligence (GenAI) to assist in the design, the GenAI output(s) must be provided and the participant must describe clearly the participant’s input and/or contributions.

Submission Requirements

  1. Individual or team participation (2 persons) is allowed.
  2. Each individual/team can only submit one entry.
  3. Each entry must include a brief description (no more than 300 words in Chinese, and no more than 500 words in English), illustrating the design concept.
  4. No application fee is applied.
  5. The participants are advised to retain a duplicate copy of their submissions in case of any unforeseen conditions which may lead to the loss or damage of the entries.
  6. All entries must not have been submitted for any other competition or provided to any party for any purpose before submitting to us.
  7. The ICBC (Asia) accepts no responsibility for any data submission delay, loss, error, non-recognising etc. situations due to computer, network, and other technical issues. The proof of dispatch cannot be accepted as proof of delivery or successful transmission of the entry. All participants in the Competition participate on a voluntary basis. The ICBC (Asia) will be exempted from all legal liability, compensation, and responsibility that the competition may cause and/or the prize.
  8. For shortlisted entries, the entrant might have to agree to transfer the copyright of your design to ICBC (Asia) so that your design can be used, edited and/or modified as deemed fit.
  9. You must declare any conflicts of interest to avoid any dispute. This includes disclosing any relationships you may have with the judges, among other relevant factors.
  10. The decision by ICBC (Asia) of the mascot in all matters relating to ICBC (Asia) Youth Creative Design Award, including whether the winning submission will be adopted as the mascot, is final.
  11. ICBC (Asia) reserves the right to cancel the award at any time or terminate the receipt of entries, and to select the winners from the eligible entries prior to the date of cancellation or termination of the event.
  12. Should there be any dispute, ICBC (Asia) shall reserve the right of final decision.
  13. The decision of the Adjudicators on the winning entries is final. There is no appeal mechanism in this competition.

Assessment and Judging Criteria

The Panel will assess and judge the submission according to the following criteria:
1. Presentation of Ideas 30%
2. Aesthetic Quality and Composition 30%
3. Creativity and Originality 40%

Awards

Champion

HK$200,000 Scholarship and Certificate (1 winner)

Submission Formats

  1. All entries must be presented in PDF format. The mascot design must be in high resolution.
  2. Entries of scanned or photographed hand-drawn works will not be accepted.
  3. Editable digital files in vector format (i.e. ai/png/jpg, etc.) of the awarded entries will be requested at a later date.
  4. All submission should include
  1. 3D image. The entry must include 4 sides (From back, left and right)
  2. The name of mascot and elaboration of the idea (no more than 300 words in Chinese, and no more than 500 words in English)
  3. Credit card fron design
  4. An image layout for Facebook post

Declaration and description of using GenAI used tools to assist in the design


Mascot Production Formats (Top 10)

  1. Size : (H) 8 inch max

  2. Materials : Any presentable with its designed color

Timeline

Design of ICBC (Asia) Mascot

Start of Competition

2 September 2024

Submission Deadline

31 October 2024

TOP 10 Announcement

30 November 2024

Mascot Production

30 December 2024

Result Announcement

January 2025